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The desire for immediacy leads digital media to borrow avidly from each other as well as from their analog predecessors such as film, television, and photography. Whenever one medium seems to have convinced viewers of its immediacy, other media try to appropriate that conviction. The CNN site is hypermediate-arrangin text, graphics and video in multiple panels and windows and joining them with numerous hyperlinks; yet the website borrows its sense of immediacy from the televised CNN newscasts. At the same time televised newscasts are comping to resemble web pages in their hypermediacy. The team of web editors and designers, working in the same building in Atlanta from which the television news networks are also administered, clearly want their technology to be "television only better."
The desire for immediacy leads digital media to borrow avidly from each other as well as from their analog predecessors such as film, television, and photography. Whenever one medium seems to have convinced viewers of its immediacy, other media try to appropriate that conviction. The CNN site is hypermediate-arrangin text, graphics and video in multiple panels and windows and joining them with numerous hyperlinks; yet the website borrows its sense of immediacy from the televised CNN newscasts. At the same time televised newscasts are comping to resemble web pages in their hypermediacy. The team of web editors and designers, working in the same building in Atlanta from which the television news networks are also administered, clearly want their technology to be "television only better."
