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The information about the usage of this Website generated by the cookie will normally be transferred to a server of Google Inc. and will be saved there.
You can delete any cookies independently and therefore make the recognition impossible. You can set your browser in a way that all cookies related to google-services are blocked or that you receive a notification as soon as a cookie is used by Google. For this purpose you have to set your browser software accordingly. transmediale points out that in this case you might not be able to use all functionalities of this website.
You can prevent the collection of data generated by the cookie (including the IP-address) as well as the processing of this data by downloading and installing following browser-plugin: https://tools.google.com/dlpage/gaoptout?hl=en